By Ed Wenck
Recently, CEDIA EMEA’s Marketing Assistant Amy Bates posted the following question on the CEDIA Community site:
Does anyone have any good tips for other members attending the CEDIA show for the first time that they would be willing to share?
It would be great to hear advice from those who have been in previous years!
The Community site is a members-only benefit, but we’d like to share the responses Amy received for those making their first trek to a CEDIA show.
First up, one of the gents who regularly provides us with CEDIA Talks content:
Go to the keynote. Try and get invited to parties. Bring lots of business cards. Carry a phone charger with you throughout the day. The floor is big, but it's not CES big, so you can see everything if you take the time. Set up meetings ahead of time, but don't get annoyed if people cancel last minute. Set goals for what you want to achieve. Say hi to strangers in elevators and around. Don't forget to eat. Plan to stay at least until Saturday. Have fun, it's a great show.
Alex Capecelatro, CEO, Josh.ai
Here’s a gender-specific perspective:
As a woman at CEDIA, I think there are a couple of things I can add that may not occur to others.
First, wear really, really comfortable shoes!! Pack a protein bar or two each day so you don't have to waste time, leave the floor, and trek all the way to food court area for a pick-me-up.
Next, don’t worry much about not seeing everything. I found that as a woman I was practically invisible to the sales staff in booths and made about four times the progress as my male co-workers. You can browse completely unimpeded, see entire rows without anyone even so much as handing you a card. Be prepared to really speak up when you want to get more info or assistance, though. Invisible is not a good look when you are attempting to place orders, get information, or see demos.
Fortunately, this is not the case in the trainings or with any of the CEDIA staff, events, or booth. As a matter-of-fact there’s a great group [Women in Consumer Technology] that has a meet-up or two at the event you should check out if they don't conflict with your schedule. And the CEDIA booth itself became my little haven to plan, rest and regroup.
And that brings me to my last suggestion: Try to arrange any trainings/classes/seminars on your schedule first. Everything else can fit in around them and they are the best takeaway value at CEDIA. And if you have "favorite" vendors/salespersons, save meetings with them for the end of day as you will inevitably end up spending more time with them than planned.
Lynne Armitage, Digital Design Group, Inc., Operations Manager
We'll have more tips in the coming days. Stay tuned!