Friday, September 8, 2017
9:00 a.m. – 10:30 a.m.
The arrival of ATSC 3.0 will be the first change in broadcast television since HD, and only the second standard shift in 65 years. ATSC 3.0 is much more than just 4K, and will bring a wide range of content and service options to the viewer. Its more program options, advanced video and audio, interactive content, and new emergency warning system, will entail more than just a new TV or outboard tuner. Experts from all aspects of the ATSC 3.0 system will detail what you need to know about connectivity, antennae, channel repacking, and reassignment, and the in-home products related to the changeover. Over-the-air (OTA) broadcast TV is free to the viewer, but this session will help you make money from it!